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NEW Spring Arrivals Have Landed and the Entire “Room” is 20% Off

Seven IS a lucky number and starting today, all Room No. 3 purchases are discounted 20%. This is an excellent opportunity to purchase new arrivals from Skin Worldwide, 360 Cashmere, Velvette, Hartford and Zadig & Voltaire. We also have a wonderful selection of Natori, Sundry, Blush and Asceno. Our store remains open until May 15, but you’ll want to shop now for the best – and brightest – selection.


The initial response to our closing announcement has been overwhelmingly supportive. There have been several questions surrounding our decision to take a pause while we reimagine and put into place a refreshed guest experience. Some of the most frequently asked questions are as follows:


Q. When will Room No. 3 close its doors permanently?

A. Our sweet Edina shop will close for good on May 15.


Q. Are there any new arrivals? What’s new that I missed last month?

A. This weekend, we’re swooning over several new styles of cozy cashmere dresses and long cardigans from 360 Cashmere; the newest sleepwear and lounge silhouettes from Skin adorn our racks; and new pants, joggers, sweaters and easy knit tops and bottoms from Hartford have us excited for the spring thaw! Oh, and the new Velvette spring collection has everyone in the shop saying, “Oui!”


Q. Is everything on sale?

A. Yes! The entire store, including the sale bar, is discounted 20%. And, if you’re one of our lucky key holders, there’s an additional 10% discount bonus waiting for you. 


Q. Parking is bananas at 50th & France, what’s a girl to do?

A. Don’t be discouraged! FREE valet parking is available on Market Street.


Q. What are your store hours?

A. Saturdays 10-5p; Sundays Noon-5p; weekdays 10a-6p.


Q. Where will I find Room No. 3 after May 15?

A. We love this question because the answer is incredibly exciting. We are taking a brief hiatus this summer to complete work on a new online presence, host a few “pop up” shops, scout a new physical location and begin writing orders for fall.


A Peek Inside a Perfectly Packed Weekender + Offer

Photography :: Ken Friberg @kenfriberg in collaboration with @katemoronystylist @muanicolefae @hannaleedugan @montgomerycollection

As a shop girl at Room No. 3, I’m constantly learning fun tips and favorite tricks from our store guests. As winter gives way to spring and warm-weather vacations are on the horizon, I’ve been taking note of our guest’s best packing tips and it seems, our savviest shoppers make it a practice to purchase 2-3 of their favorite pjs, loungewear and intimates – keeping one set at home and the other in their carry-on; at the cabin or cottage! Managing the multiples, I’m told, makes for a faster getaway!

In the upcoming weeks, be it a work trip to NYC, a family spring break in California, or a quickie ski weekend in Montana, keep the suitcase swap effortless with a list of our Room No. 3 go-to essentials:

§  Blush panties in neutral tones for seamless wear beneath denim or dresses  

§  Lounge pants and shirts from HartfordEberjey, or Sundry for long walks or early nights in

§  Asceno silk separates are perfect for adding a touch of upscale comfort, especially if other couples and kids are part of the travel mix

§  Always, add luxe layer of 360 Cashmere – the open or belted cardigans are indispensable for cool evenings and lazy mornings.

§  Toss in a Skin organic cotton robes and a cotton chemise or ribbed tank, plus a pair shorties for a long night of blissful sleep

§  Don’t overlook Velvette panties, bodysuits and tank tops for that subtlety sweet first layer against the skin 

Tell us, what’s in your weekender? Leave a comment on our Instagram page and we will randomly select a few followers to pop into the Edina store for a Blush panty or hipster of her choice!

*The fabulous weekender bag featured above is part of the Marissa Montgomery Collection and can be found online at montgomerycollection.co 



Let’s get personal

Seven years ago, after hundreds – maybe thousands – of hours spinning visions of a boutique partnership, we uncovered a sweet spot on a busy block, charmed a few investors then put on our prettiest underpinnings and set forth to help ladies and gentle women around town “unlock their inner fox”. The first boutique of its kind in the area, Room No. 3 drew guests in with its restored white washed floors and gorgeous selection of lingerie, loungewear and sleepwear.

We traveled throughout the country and over the pond to discover rare-to-find brands, independent designers and merchants – Victoria Beckham, Stella McCartney, Hartford, 360 Cashmere, Velvette, Skin, Salua, Zadig & Voltair, Asceno, James Perse and so many more – to deliver our guest a wardrobe experience unlike any other.

Never did we imagine the love and loyalty we would curate as a result of our desire to provide guests prestige clothing with highly personalized service. Nor did we ever imagine how our personal lives would so beautifully intersect with our professional talents. Marriage, babies, love and loss have also punctuated our relationship with the store, our guests and have reshaped the way we want to channel time and energy into evolving a store concept, without sacrificing the relationships we so dearly treasure.

With grace and gratitude... We have decided to take pause from our physical space in Minneapolis at 50th and France effective May 15. We are going to step away from the brick and mortar to focus on further development of the Room No. 3 brand and guest experience.  As partners in this growing business, we are concepting private label, developing a new, shoppable website, and increasing business travel in search of new designer talent and exclusive collections.

Side note: We are also going to cradle our babies, embark on a cross country family road trip, knock-out a few items on the honey-do list and soak-in all the joys Minnesota has to offer in the summer!

The space between now and later... Until May 15, Room No. 3 will remain open for your lounge, sleep and lingerie needs. New cashmere, silk and cotton summer goodies are already on their way! As a thank you for seven years of bliss, we are offering a Progressive Sale. The sale begins today with a 10% discount on all store merchandise and progressive discounts will be offered until May 15th. Make a shopping list and grab a girlfriend because good news travels fast!

Room No. 3 plans are percolating. We will keep our social media outlets fresh so you never miss a moment of inspiration or invitation. Continue to follow us on Instagram, the Room No. 3 blog and Facebook for the latest news, arrivals and events. Because we love collaboration, you can expect invitations to discover our latest finds at pop-up shopping events throughout Minneapolis.

To connect with Jessica and Beth please continue to use our email… jessica@roomno3.combeth@roomno3.com


To love and new beginnings,


Jessica Strong and Beth Boucher

Room No. 3



“Everything in my travel bag was from Room No. 3!” Ahhhhh!... it’s the compliment we receive often that still delivers all the feels and makes our heart leap! Thank you for sharing your get-a-ways and experiences with us! 


Photo credits | shared from the lens of our loving and loyal clients, our very own talented Alaina Peterson, and Laura Rae Photography



Our affection for Salua and Asceno began 7 years ago and is still going strong to this day!
When we revisit the memory of Room No. 3 on opening day our visual recollection always includes these two stunning lines captured in the photographs of photographer Cadence Cornelius and our lovely Alaina Peterson. 
The creations of Designers, Poppy and Lauren of Asceno, and Shadia, designer of Salua, draped from our hangers that made the sweet sound of wind chimes as guests sifted through each silhouette. Swooning over every delicate piece. Salua and Asceno were, and remain, special, sought after, and unique collections at Room No. 3 — they evoke romance, femininity, and sophistication... all that we hoped to awaken in our guests with the creation of Room. 
For 7 years we’ve been giddy with delight and awe-inspired by the evolution of Asceno and Salua. And it just keeps getting better...  Salua’s delicate, sheer, silk and cotton gowns and ruffle bikinis paved the way for the romantic collection of silk and lace teddies, robes, long gowns, and chemises we offer now. Asceno, once recognized for whimsical tie bralettes, ruched knickers and delicate printed silk playsuits, are now sought after for their chic bold patterns on silk pajamas, slips, and robes. These two designers play as well together in our shop the day we opened as they do now.
Pssst.... We know life is busy and these beauties don’t stick around for long in our shop, so if you’re pressed for time or are one of our many out-of-state guests... reach out to us. We are always happy share photos, in the convenient manner you wish to communicate, the latest in-store offering from Salua, Asceno, and all of our lines.