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Seven years ago, after hundreds – maybe thousands – of hours spinning visions of a boutique partnership, we uncovered a sweet spot on a busy block, charmed a few investors then put on our prettiest underpinnings and set forth to help ladies and gentle women around town “unlock their inner fox”. The first boutique of its kind in the area, Room No. 3 drew guests in with its restored white washed floors and gorgeous selection of lingerie, loungewear and sleepwear.

We traveled throughout the country and over the pond to discover rare-to-find brands, independent designers and merchants – Victoria Beckham, Stella McCartney, Hartford, 360 Cashmere, Velvette, Skin, Salua, Zadig & Voltair, Asceno, James Perse and so many more – to deliver our guest a wardrobe experience unlike any other.

Never did we imagine the love and loyalty we would curate as a result of our desire to provide guests prestige clothing with highly personalized service. Nor did we ever imagine how our personal lives would so beautifully intersect with our professional talents. Marriage, babies, love and loss have also punctuated our relationship with the store, our guests and have reshaped the way we want to channel time and energy into evolving a store concept, without sacrificing the relationships we so dearly treasure.

With grace and gratitude... We have decided to take pause from our physical space in Minneapolis at 50th and France effective May 15. We are going to step away from the brick and mortar to focus on further development of the Room No. 3 brand and guest experience.  As partners in this growing business, we are concepting private label, developing a new, shoppable website, and increasing business travel in search of new designer talent and exclusive collections.

Side note: We are also going to cradle our babies, embark on a cross country family road trip, knock-out a few items on the honey-do list and soak-in all the joys Minnesota has to offer in the summer!

The space between now and later... Until May 15, Room No. 3 will remain open for your lounge, sleep and lingerie needs. New cashmere, silk and cotton summer goodies are already on their way! As a thank you for seven years of bliss, we are offering a Progressive Sale. The sale begins today with a 10% discount on all store merchandise and progressive discounts will be offered until May 15th. Make a shopping list and grab a girlfriend because good news travels fast!

Room No. 3 plans are percolating. We will keep our social media outlets fresh so you never miss a moment of inspiration or invitation. Continue to follow us on Instagram, the Room No. 3 blog and Facebook for the latest news, arrivals and events. Because we love collaboration, you can expect invitations to discover our latest finds at pop-up shopping events throughout Minneapolis.

To connect with Jessica and Beth please continue to use our email… jessica@roomno3.combeth@roomno3.com


To love and new beginnings,


Jessica Strong and Beth Boucher

Room No. 3

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